The presidential election is still 96 days away but many Americans have already voted — with their feet. Visits to Donald Trump-named hotels,CASINOS and golf courses in six states are down 10 percent over the past year, roughly the time the billionaire developer has been running for president, compared to the previous 12-month period, according to data obtained by The Post from Foursquare.
In the hardest-hit properties — New York City’s Trump SoHo, the Trump International Hotel & Tower Chicago and Atlantic City’s Trump Taj Mahal, which was hit by a strike — traffic declines hit 17 to 24 percent, said Foursquare, whose mobile research apps have accurately forecast swings in sales of iPhones, Chipotle burritos and McDonald’s breakfasts.
Four are blue, or Democratic-leaning states — New York, New Jersey, Hawaii and Illinois — and two are swing states, Florida and Nevada. Properties in blue states suffered disproportionately, the Foursquare data showed. While TrumpCASINOS
carry the developer’s name they are not owned by the billionaire — but were included in the Foursquare data.
carry the developer’s name they are not owned by the billionaire — but were included in the Foursquare data.
Conversely, the results didn’t include Trump-owned properties that don’t carry the Trump brand, such as the posh Mar-a-Lago resort in Palm Beach, Fla., where bookings have reportedly been strong. Visits to Trump properties by women have fallen the most, the data show, dropping more than 20 percent in each of the months, including 29 percent last month.
“Whether the loss in visits is coming from sightseers versus paying hotel guests is unclear,” Foursquare cautioned, adding it has weighted its findings against US Census data to eliminate age and gender bias. Traffic does not always equate with revenue.”
Meanwhile, Trump-branded resorts in cities in the two swing states — in Miami and Las Vegas — staged a bit of a comeback in July, with the traffic decline narrowing to just 3 percent following a 20-percent drop in June, Foursquare said.
The Trump Organization played down the double-digit declines. “The findings cited are minute and inconsequential, and they do not provide a complete or accurate representation of performance,” a Trump Hotels spokeswoman said, noting the company is “very pleased with the performance of [its] business and with our guest engagement on popular social media channels.”
The data from Foursquare, culled from more than 1 million hotel,CASINO and resort-going customers, could be released as soon as Thursday.
0 comments:
Post a Comment